Women's Wellness
OLLY continues to expand its presence in Women’s Wellness with a new campaign built around education, empowerment, and innovation. Bringing together three new products—Women’s Multi 40+, Perimenopause, and Period Hero—the campaign created a cohesive platform designed to support women through every era of their wellness journey while strengthening OLLY’s role as a trusted partner in the category.
Creative Director: Elise Crevier / Design Director: JP Danley / Art Director: Jane Kim / Designers: Sarah Rucci
My Role
360 Campaign Dev.
Photo Art Direction
Ecomm + Omni
Paid Strategy
Web
As the creative lead for the campaign, I shaped the visual direction and translated the strategy into a cohesive brand experience across the entire ecosystem. I developed a visual world that balanced empowerment with an approachable, contemporary expression of women’s wellness, while creating a flexible system that could bring multiple product launches together under one cohesive story.
From the initial campaign concept through final execution, I guided the creative across every consumer touchpoint—ensuring each product felt distinct, connected, and ownable to OLLY.
Retailer ATF/BTF
Paid Strategy
Motion
Landing Page
CRM
