Sleep Week
For Sleep Week, OLLY transformed the idea of better sleep into a playful, dreamlike visual experience. Each sleep solution was brought to life through its own imaginative world—from cloud-like gummies to floating softgels and whimsical bedtime moments—creating a cohesive campaign that made sleep feel anything but boring.
Creative Director: Elise Crevier / Design Director: JP Danley / Art Director: Jane Kim / Designers: Yoona Bae, Juliana Arthuso
My Role
Creative Direction Photo Art Direction
Motion Art Direction
OOH
Email Strategy
I had a dream: what if every sleep benefit had its own dreamscape? Developed the concept around distinct, imaginative worlds that brought each sleep journey to life, then pushed the idea beyond photography into a CGI Upper Funnel experience. Working closely with a design agency, I shaped the storyboards, product renders, and environments for a seamless transition from stills to screen to make the dream feel real. And, as it turns out, dreams do come true.
Shotlist Overview
Motion
The photography art direction became the foundation for a larger motion idea—turning each OLLY Sleep format into its own surreal sleep state. In partnership with a design agency, we translated the visual language into an impactful, ownable upper-funnel video that takes viewers through a series of tranquil dreamscapes.
Traditional & Digital OOH Billboards
CRM
