Back to School
OLLY partnered with Naomi Osaka for Mental Health Awareness Month, bringing together her advocacy for mental health and OLLY’s mission to make mental wellness part of everyday life. The collaboration came to life through a high-impact OOH activation across New York City, transforming spaces into a bold celebration of individuality and self-expression.
Creative Director: Elise Crevier / Art Director: Jane Kim
Digital OOH Billboard
Digital Billboard
My Role
Creative Direction
Motion Art Direction
OOH / Experiential
In-Store
I developed the OOH visual direction around the idea, “You are the cover of your own magazine”—a celebration of owning your story and showing up as your most authentic self. I evolved OLLY’s signature seamless gradients into a bold, editorial-inspired visual language, pairing them with Naomi’s autograph as a distinctive brand mark. The system was designed to create impact across large-scale digital, transit takeovers, and wildposting while giving each placement its own expression.
Transit Station Takeover
Wild Postings
