Limited Edition Launch
OLLY partnered with Target to create a limited-edition seasonal collection, pairing four bestselling products with decadent flavors inspired by the feeling of fall. From Vanilla Crème Brûlée to Spiced Apple, each flavor was reimagined through a richer, more elevated seasonal experience—bringing together product, packaging, and storytelling in a way that felt distinctly different from the core OLLY lineup.
Creative Director: Elise Crevier / Design Director: JP Danley / Art Director: Jane Kim / Designers: Yoona Bae
My Role
360 Campaign Dev.
Creative Direction
Photo Art Direction
Web
Organic Social
Paid Strategy
Ecomm + Omni
OOH
Led the creative direction and defined a distinct visual language for the limited-edition collection, intentionally shifting OLLY beyond its signature bright, pop-driven aesthetic. Rich jewel tones and deep, saturated colors created a more seasonal and elevated expression, while refined serif typography added a premium, sophisticated feel. Paired with decadent, scrumptious flavor imagery, the visual direction brought each flavor to life in a way that felt tangible, sculptural, and irresistible.
Landing Page
Paid Strategy
Omni-channel Video
