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Back to School
Turning the everyday chaos of back-to-school into a colorful, distinctly OLLY moment.
Back-to-school is a familiar season for parents—full of routines, transitions, and a little everyday chaos. The campaign brought OLLY’s playful personality into that moment through relatable storytelling, humor, and a visual world designed to feel energetic, approachable, and unmistakably OLLY.
Creative Director: Elise Crevier
Design Director: JP Danley
Art Director: Jane Kim
Designers: Yoona Bae, Sarah Rucci, Carina Johnson
Photography
Post-Production (Retouching Notes, Asset Delivery, and Distribution)
Digital Billboards
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