Big Vagina Energy
OLLY’s first Big Vagina Energy campaign challenged the stigma surrounding vaginal health and sexual wellness with bold messaging, unapologetic humor, and a call for shame-free self-care. By confronting the discomfort around talking openly about women’s intimate health, the campaign turned a traditionally taboo subject into a conversation about confidence, education, and empowerment with a provocative creative approach designed to get people talking.
Creative Director: Miki Alioto / Design Director: Liddy Walsesh / Art Director: Jane Kim / Designer: Jane Kim
Campaign Ads
My Role
Video Production
Photo Art Direction
Organic Social
OOH
I developed the main visual identity for the Big Vagina Energy campaign, bringing the concept to life through hands-on creative execution under the VP of Creative’s direction. From casting and styling to art directing the stills photoshoot and overseeing post-production, I helped shape the campaign’s visual expression across different channels. I also collaborated with an illustrator on custom, product-inspired illustrations for organic social, extending the campaign across digital touchpoints and traditional OOH.
Campaign Stills
Illustration Series
Collaborated with an illustrator to develop a series of custom artwork celebrating unapologetic
confidence and challenging the stigmas and stereotypes women face throughout their lives.
Traditional OOH
