Back to School
Turning the everyday chaos of back-to-school into a colorful, distinctly OLLY moment.
Back-to-school is a familiar season for parents—full of routines, transitions, and a little everyday chaos. The campaign brought OLLY’s playful personality into that moment through relatable storytelling, humor, and a visual world designed to feel energetic, approachable, and unmistakably OLLY.
Creative Director: Elise Crevier / Design Director: JP Danley / Art Director: Jane Kim / Designers: Yoona Bae, Sarah Rucci, Carina Johnson
My Role
Campaign Strategy Photo Art Direction OOH
Web
In-Store
Ecomm + Omni
Led and execute the creative direction and developed a scalable visual system to unify the campaign across channels. With in-store as the first major launch touchpoint, I established the foundational design language and translated it across the campaign ecosystem.
The result was a flexible system that gave each execution its own expression while maintaining a cohesive, unmistakably OLLY identity—balancing creative impact, product storytelling, and business needs.
Photography
Post-Production (Retouching Notes, Asset Delivery, and Distribution)
Digital Billboards
